Socially Responsible Surveys




We are witnessing dramatic lifestyle changes – lifestyle acceleration and overall saturation with information – that bring serious challenges to survey industry in terms of rapidly declining response rates. As part of solution to motivate survey participants, and driven by our strong desire to contribute to better community, we introduced powerful socially-responsible motivating schemes to our surveys – Socially-responsible donations for each completed interview.

How does it work? In agreement with our clients, at the beginning of each interview conducted with socially-responsible module, respondent is informed that certain amount of money is donated to charity (to the specified institution) by the company that ordered the study and for each interview completed. At the end of interview, we disclose the name of the company which ordered the study and specified amount to be donated to charity from each completed interview, as well as for the whole study. Furthermore, this way we achieve increase of response rate and higher data quality in our surveys, due to truly motivated respondents.

After each socially responsible survey conducted, we publish information about donations at social media, with a transparent information about exact amount of money donated to charity, names of institutions receiving our donations and list of companies that supported these donations with their studies ordered within our socially responsible survey module.

We are very glad to witness high willingness from both our respondents and clients to contribute to better community via socially responsible surveys.